SEM (Search Engine Marketing) ad copy is a short piece of text, usually consisting of a headline and description, that appears on search engine results pages. The goal of your SEM ad copy is to entice people to click on your ad, so they can land on your website and take the desired action. Whether it’s purchasing a product, filling out a form, or making a call, having an effective SEM ad copy can drive conversions and help you achieve your business goals. In this article, we’ll guide you through 7 proven tips to create compelling SEM ad copy that converts.
Tip 1: Know Your Target Audience
Before you start writing your SEM ad copy, you need to have a clear understanding of who your target audience is. Who are you trying to reach with your ad? What are their needs, wants, and pain points? What kind of language do they use? Knowing your target audience is the first step towards creating effective SEM ad copy that resonates with them.
Tip 2: Make it Relevant
Your SEM ad copy should be relevant to the keywords you’re bidding on, as well as to the searchers who are looking for those keywords. Make sure your ad copy answers the searchers’ questions and offers a solution to their problems.
Tip 3: Use Attention-Grabbing Headlines
Your headline is the first thing that a searcher will see, so it’s crucial that it grabs their attention and makes them want to click through to your website. A good headline should be short, punchy, and relevant to the keywords you’re bidding on. Use numbers, questions, and power words to make your headlines more compelling.
Tip 4: Include a Strong Call-to-Action
A call-to-action (CTA) is a phrase or sentence that encourages searchers to take a specific action, such as clicking through to your website, making a purchase, or filling out a form. Make sure your CTA is clear, specific, and actionable. Use phrases like “Learn More”, “Get Started”, or “Sign Up” to encourage searchers to take action.
Tip 5: Keep it Short and Sweet
SEM ad copy is limited to a few lines of text, so you need to make every word count. Keep your ad copy concise and to the point. Use short sentences and avoid using unnecessary words.
Tip 6: Use Numbers and Statistics
Numbers and statistics are powerful tools that can help you make your SEM ad copy more compelling. Use data to showcase your product’s benefits and prove its value to potential customers.
Tip 7: Test and Optimize
Once you’ve created your SEM ad copy, it’s important to test and optimize it. Use A/B testing to compare different versions of your ad copy and see which one performs better. Keep testing and refining your ad copy until you find the perfect combination of headline, description, and CTA that works best for your target audience.
Moving on from our tips on how to create great SEM ad copy, let’s now take a look at a few examples of great SEM ad copy in action. These examples will give you an idea of what great ad copy looks like and how you can apply the tips you just learned to your own campaigns.
- Amazon: “Shop Deals on Amazon – Up to 50% off Select Items”
- Airbnb: “Find Unique Places to Stay – Book on Airbnb and Save Today”
- Dropbox: “Store, Share, and Access Files Anywhere – Sign Up for Dropbox Today”
Once you have a good understanding of what great SEM ad copy looks like, it’s important to have the right tools to help you create it. Whether you’re a seasoned marketer or just starting out, there are a variety of tools available that can help you generate ad copy that’s optimized for search engines.
- OpenAI’s ChatGPT: With OpenAI’s ChatGPT, you can generate high-quality ad copy quickly and easily. Simply input a prompt and let ChatGPT do the rest.
- AI Writer by Picsart: The AI Writer in QuickTools by PicsArt uses advanced algorithms to generate ad copy that’s optimized for search engines. You can read more about it here.
- Copy.ai: Copy.ai uses AI to help you create compelling ad copy in minutes. Simply input your target keywords and let Copy.ai generate a list of ad copy suggestions for you to choose from.
With these tools at your disposal, it’s now time to start creating your own SEM ad copy. To get you started, here are a few prompts that you can use to generate ad copy that’s both compelling and relevant to your target audience. These prompts can be used with any of the tools mentioned above, or you can use them on their own to spark your creativity.
- “Create ad copy for a [product/service] that [solves a problem/meets a need] for [target audience].”
- “Write a headline and description for a [product/service] that [stands out/is unique/is the best].”
- “Generate a call-to-action for a [product/service] that [encourages action/is urgent].”
Creating SEM ad copy can be a challenge, but with these 7 proven tips, you’ll be able to create ad copy that’s compelling, relevant, and effective. Don’t be afraid to test and optimize your ad copy, and remember to use the tools available to you, such as OpenAI’s GPT-3, QuickTools by PicsArt, and Copy.ai, to make the process easier and more efficient. If you’re feeling stuck and need help generating ideas for keywords for your next ads campaign, read our guide on how to use AI to get just the right keywords that help you reach leads that convert.