Web and Mobile Ad Sizes Cheat Sheet

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Common Ad Sizes: A Comprehensive Guide for Effective Online Advertising

Understanding the Different Banner Sizes and Their Strategic Usage

In the fast-paced world of digital advertising, understanding the different banner sizes and their strategic usage can make all the difference in capturing your audience’s attention and maximizing your marketing impact. In this guide, we will explore the various ad sizes for both mobile and web platforms, providing you with a cheat sheet for effective online advertising.

Why Banner Size Matters

Banner size plays a crucial role in online advertising as it determines the visibility and impact of your ads. By selecting the right dimensions and placing them strategically, you can significantly increase click-through rates and enhance the overall effectiveness of your marketing campaigns.

Mobile Ad Sizes


Ad Type


Typical Usage

Mobile Banner

320×50 px

Top or bottom of mobile web pages

Large Mobile Banner

320×100 px

Mobile devices with larger screens

Smartphone Interstitial (Portrait)

320×480 px

Full-screen vertical ad on mobile devices

Smartphone Interstitial (Landscape)

480×320 px

Full-screen horizontal ad on mobile devices

Instagram Feed Ad

1080×1080 px

Square aspect ratio for Instagram feed

Instagram Story Ad

1080×1920 px

Vertical full-screen ad for Instagram Stories

YouTube Video Ad

1920×1080 px

Horizontal full-screen ad for YouTube videos

Facebook News Feed Ad

1200×628 px

Horizontal ad displayed in the Facebook news feed

Twitter Promoted Tweet

1200×675 px

Horizontal ad displayed in Twitter feeds

Google Display Network Ad

300×250 px

Medium rectangle ad displayed on various websites

Web Ad Sizes

Ad Type


Typical Usage


468×60 px

Commonly placed at the top or bottom of web pages

Small Square Banner

200×200 px

Fits well within content sections of web pages

Square Banner

250×250 px

Suitable for sidebars or embedded within articles

Medium Rectangle Banner

300×250 px

Positioned near the top, before the fold

Large Rectangle Banner

336×280 px

Placed between paragraphs or at the end of text

Leaderboard Banner

728×90 px

Prominently displayed at the top of web pages

Wide Skyscraper Banner

160×600 px

Visible even when scrolling, ideal for long-form content

Half Page Banner

300×600 px

Offers a larger canvas for impactful visual storytelling

Portrait Banner

300×1050 px

Best suited for vertical scrolling on web pages

Large Leaderboard Banner

970×90 px

Provides increased visibility and impact

Billboard Banner

970×250 px

Used for high-impact brand messaging

Tips for Effective Banner Usage

  • Consider the placement of your ads to ensure maximum visibility and engagement.
  • Tailor your ad content to fit each ad size’s specific dimensions and orientation.
  • Test different ad sizes to understand which resonates best with your target audience.
  • Optimize your ad design to look appealing and professional across all devices.
  • Monitor the performance of your ads and make data-driven adjustments to maximize results.

Now that you comprehensively understand the various mobile and web ad sizes and their typical usage, you can create more impactful advertising campaigns. Remember, choosing the right ad size for your target platform, engaging visuals, and a compelling message will significantly improve your ad’s performance.

To make your ad creation process easier, you can try out AI Create Ad Generator. It allows you to create these ads online and for free. Simply enter your parameters and generate your ads in SVG format, which can be saved in formats supported by most ad platforms. Check it out today and take your ad campaigns to the next level!

Note: Remember that ad sizes may vary across different advertising platforms and networks. Be sure to consult platform-specific guidelines for precise dimensions and specifications.

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